Growth consumes cash before it produces it. A short framework for finding where the money is sitting.
Profitable companies run out of cash for structural reasons, not accounting ones. Growth pushes money into receivables, inventory and pre-delivery cost long before it returns as collected revenue.
Start with the conversion cycle: how long between spending and collecting, and which of the three components moved. In most growing businesses one of them explains the majority of the gap.
The fix is rarely a single decision. It is a sequence: tighten billing timing, shorten the collections cycle, renegotiate the terms that matter, and forecast weekly until the cycle is stable.